Star Magic head Laurenti Dyogi, popularly known as Direk Lauren, turned to social media on Thursday, June 20, 2024, to appeal to Blooms, fans of the P-pop girl group BINI, for the return of a stolen standee.
Formed at ABS-CBN’s Star Hunt Academy, BINI is an eight-member girl group featuring members Aiah, Colet, Maloi, Gwen, Stacey, Mikha, Jhoanna, and Sheena.
In an Instagram Reel uploaded on Star Magic’s official account, Direk Lauren launched a campaign with the hashtag #SheenaHanapHanapKita to retrieve the stolen standee.
The caption read, published as is: “#BINI: Huwag muna tayong umuwi BLOOM, at sama sama nating hanapin ang nawawalang standee ni Sheena! Ilabas na ang inyong mga [emoji] detective skills dahil we can’t feel good kung hindi #WaloHanggangDulo ang ating BINI standees! [emoji]
“Ang makakapagturo, makakapagbigay impormasyon, o makakapagbalik sa standee ni @bini_sheena ay makakatanggap ng reward! Gamitin lang ang #SheenaHanapHanapKita para makasali sa ating Finding Sheena campaign! [emoji] #BINIyahengJUNEpacked.”
DIREK LAURENti DYOGI on FINDING SHEENA
In the video, Direk Lauren expresses his gratitude to Blooms for their unwavering support of BINI, especially during the group’s third-anniversary celebration, National BINI Day, at One Ayala Mall in Makati City on June 11, 2024.
He said, “Hello, Blooms! I hope it’s a good day for all of you.
“Una-una, I’d like to thank you on behalf of the entire BINI and ABS-CBN Management for all the support you’ve been giving to the girls these past few events. Maraming maraming salamat po.
“They were very, very heartwarming events kasi ang dami-dami po talaga sumusuporta ngayon sa ating beloved girls sa BINI.
“Especially during the BINI Day, matutuwa kami na marami ang pumunta sa first Happy BINI Day celebration natin sa One Ayala.”
Direk Lauren went on to say that while the event was a success, there was an unfortunate incident where Sheena’s standee was stolen.
“Pero kasama ng kasiyahan na yun, meron po kami na balitaan na hindi po magandang nangyari.
“Nabalitaan namin na—I hope hindi siya Bloom, pero malamang at sa malamang, e, Bloom itong taong to, dahil nandun sa BINI Hour—na medyo po tumangay sa isa nating standee.
“Pagka po, nawawala dito si Sheena. Ang sinasabi natin, sinasabi naman lagi ng mga Blooms, ‘walo hanggang dulo.’ Pito na lang po sila.”
Voicing out his disappointment over the incident, Direk Lauren appealed for the return of the missing standee.
He said, “Una-una, nakakalungkot kasi to know that isang Bloom ang puwedeng gumawa nito. Hindi maganda yung pagkukuha ka ng bagay na hindi sa inyo.
“At the same time, very important ito sa amin. Very important, not only figuratively because kailangan kumpleto sila, but because it happened on the anniversary day of BINI.
“Gusto namin na kumpleto talaga ang standees ng BINI so that all other Blooms can also enjoy it, have pictures with them.
“Ngayon po, naglulunsad kami ng isang magandang kampanya, ‘Finding Sheena.’
“So, tulungan niyo po kami, magbigay po ng impormasyon o sino po makakapagbalik sa ating standee ni Sheena.”
Direk Lauren promised a special reward for anyone who provides information leading to the return of Sheena’s missing standee.
However, he emphasized that this reward does not apply to the person who took the standee.
“Magkakaroon po ng magandang reward, isang surprise na reward sa mga darating na panahon.
“Magkakaroon ng special reward itong sino man na makakapagbalik sa amin ang standee ni Sheena.
“Kailangan po hindi kayo yung kumuha nun. So humingi po ako ng tulong sa iba pong mga Blooms natin na may alam, o puwede magturo, o puwede magdala pabalik dito sa ABS-CBN ni Sheena.
“So, puwede niyo pong ipagbigay alam sa amin yan kung paano kami, paano natin matutuntun ang nawawalang standee ni Sheena na yan.
“Dito lang po yan. Kung meron kang impormasyon, gamitin niyo lang po yung hashtag na #SheenaHanapHanapKita.
“Yan po ang ating kampanya para mahanap po ang nawawalang standee ni Sheena kasi hindi po pwede hindi sila kompleto.
“Sabi nga, walo hanggang dulo. So, pakitulungan niyo na po kami mahanap ang nawawalang standee ni Sheena. Hashtag #SheenaHanapHanapKita.”
BLOOMS: #SHEENAHANAPHANAPKITA
After Direk Lauren’s announcement, a Bloom posted photos and videos on X (formerly Twitter), which captured the moment Sheena’s standee was taken.
The footage shows a girl with Sheena’s standee descending the escalator.
The witness wrote on X, “@BINI_ph OMG BAKA PO MAKA-HELPPP!! ITO PO FACE NI ATE NA KUMUHA NG STANDEE NI SHEENA LOL #SheenaHanapHanapKita.”
In a seperate post, the witness added, “hindi ko sana po-post ‘to kaso hinahanap na mismo ni @BINI_ph so ayarnnn lol.”
Responding to the post, other fans expressed their disappointment and called for the return of the standee.
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